On its face, Apple's iCloud – which allows users to access music they've bought on iTunes on multiple devices – might not be the immediate game-changer many in the music industry were hoping for. But, industry insiders tell Rolling Stone, once the cloud is up and running next fall, Apple will likely roll out new features that could not only change the way people listen to and consume music, but also provide a not-insignificant source of revenue for the sputtering record business.
"Anything I bought I can now download to any of my devices at no additional charge," Apple's CEO Steve Jobs said yesterday in his announcement of the service at the Worldwide Developers Conference in San Francisco. "This is the first time we have seen this in the music industry" – suggesting that iCloud trumps similar music-storage services by competitors Amazon and Google. But how powerful iCloud could be won't become evident until the fall, when Apple is likely to unveil the crucial song-streaming part of the service.
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