Southern California-based Academy of Country Music will donate $2.5 million to the
Country Music Hall of Fame and Museum
to open a new gallery showcasing trends in modern country music, the
two organizations confirmed to "The Tennessean" on Tuesday.
The contribution will help underwrite a new “ACM Contemporary Gallery” at the downtown museum.
The pledge brings to $70 million the total in cash and pledges
collected since last summer for the museum’s expansion plans. Those
include doubling the size of the 140,000-square-foot museum by 2014 and
integrating it into a wide downtown campus that encompasses the
still-under-construction Music City Center, Omni Nashville Hotel and a
hoped-for proliferation of restaurants and retail shops.
The Academy’s gift follows May’s announcement from artist
Taylor Swift
of a $4 million pledge to underwrite a 7,500-square-foot Taylor Swift
Education Center. It will have two floors, three classrooms and a
children’s exhibit gallery.
In December, the Country Music Association announced it had pledged $10 million to help underwrite an 800-seat CMA Theater.
The ACM Contemporary Gallery will consist of 5,000 square feet of
exhibition space, located on the museum’s second floor. It will be a
flexible space, continually updated, museum officials said.
Museum director
Kyle Young
said establishing a gallery devoted to contemporary country in a museum
dedicated to the history of the American music form is key to charting
the constant changes in the genre.
“The music is dynamic,” Young said. “It’s always changing.
Maintaining relevance is really important to us. I think the general
feeling out there are that museums are old and dusty. We want to tell
the story as it develops.”
The Academy of Country Music is the West Coast outpost of country
music. It was established in 1964 and hosts the longest-running country
music show, the ACM Awards, broadcast from Las Vegas. The show earns the
academy about $750,000 per year in ticket revenues, in addition to TV
licensing fees and corporate sponsorships.